SINGAPORE:  , The Ministry of Digital Development and Information ( MDDI) is , studying regulatory moves by other countries to safeguard the “prominence” and “discoverability” of public service media ( PSM) entities.
Speaking in parliament on Friday ( Mar 7 ), Minister for Digital Development and Information Josephine Teo said that as consumers shift to platforms like YouTube or Netflix, the reach of , broadcast TV is under threat.
” Given the important national part of our PSM companies to inform, educate and join Singaporeans, we must be very concerned about their presence being obscured by the choices of third-party programs”, added Mrs Teo.
” Our PSM information must be visible and easily available to our audiences”.
She added that even as public service advertising institutions expand onto these platforms, the experiences worldwide suggest , that placements and algorithms in the modern culture “disadvantage” them.
As such, countries such as the UK and Australia have introduced new laws requiring Related TVs to become pre-loaded with public service advertising programs like BBC youtube, or ABC iview, and to show such software prominently on their user interfaces, said Mrs Teo.
Connected TVs are  , devices with access to the internet that can stream online videos.
Mrs Teo added that the authorities will consult industry stakeholders, including device manufacturers, before deciding on the next steps.
CNA VS STRAITS TIMES
Earlier in the sitting, Leader of the Opposition Pritam Singh referred to Mrs Teo’s remarks from last year’s Budget debate, where she stated that SPH Media had failed to meet its key performance indicator (KPI ) targets for digital reach, youth reach, and vernacular reach in the 2023 financial year, resulting in it not receiving the full committed funding.
Mr Singh asked what “objective criteria” MDDI had set for SPH Media for FY2024/25 regarding the unmet KPIs and whether these targets had been adjusted up or down.
” I had also asked the minister about the way the ministry presented its subsidies to SPH Media Trust in the Budget book, and whether there was a simple way for the public to track and understand the KPIs the ministry had set for SPH Media Trust”, he said.
” This point is important given the size of the subsidy granted to the mainstream media”.
Mr Singh then raised concerns about how public funds are allocated to media outlets and whether audience perceptions are taken into account.
” I would like to share anecdotal feedback from those who follow local English news closely, for example, that Channel NewsAsia’s ( CNA ) reporting and commentary on local issues in terms of depth has overtaken that of the Straits Times”, said Mr Singh.
” Does the ministry conduct local surveys to gauge the public response to local media outlets and if so, how so does it make the decision to deploy taxpayer dollars to those media outlets that rank less satisfactorily in the public eye”?