HOW ARCADE Apparel STARTED
Since they were 15 years old, Goh and Poh have been together. Although they do n’t quite recall when they married ( 2016, they said after checking ), they do remember the year they founded Arcade Clothing.
They explained how they started the company and how their mutual venture was different from their initial venture into the virtual fashion market.  ,
Poh started Little Red Heels, a women’s clothing blogshop during her college time in 2006 to make some extra money from. Goh, on the other hand, had helmed an independent menswear label that” could n’t survive on its own”.
Elaborating on why he tried starting his brand, Goh said:” At that time, ( men’s fashion ) was really dominated by Topshop for men. Topshop, Topman, Zara were about the only great options in the market. At the time, there was no COS. There was not yet Uniqlo”.
Poh continued, quoting his sentiments, that the majority of online retailers from that time just offered products for women, and that there was a significant difference in the market for men’s clothing. And thus, in 2012, they took a leap of faith.  ,
Goh and Poh left their complete- day jobs in marketing and events, both, and created Arcade Clothing– a brand that sells women’s, men’s and children’s fashion.
When asked what the company’s name was, Goh responded that they wanted a gender-neutral brand with a lively feeling. It fit the bill because galleries are “places to include fun.”