Aupen described the circumstances surrounding the relationship in a speech to the media, stating that both businesses “discovered a shared vision and determination to creating value, classic products rather than following brief trends,” adding that LVMH was “particularly impressed by Aupen’s quick grip in the market.”
Aupen even clarified that , LVMH did not keep any collateral in it, allowing Aupen to be independent. It hopes to have its earliest works of art published with LVMH Metiers d’Art in January 2025.
For today, just previously- launched designs, such as Nirvana bags, may be sold on Aupen’s site.