Shopee partners with government agencies to empower local sellers with regulatory knowledge

  • Over 1, 000 native sellers attended the Summit
  • Sellers introduced to perspectives on business membership, Internet &amp, false regulations&nbsp,

Participants and experts from MOH, KPDN and JAKIM at the second series of Shopee DIgital Upskilling Summit

Through a five-part program, Shopee Malaysia wrapped up its next Digital Platform Upskilling Summit by providing over 1, 000 local retailers with vital governmental knowledge. In partnership with key federal agencies, the mountain addressed compliance, product integrity, and customer trust, aligning with the government’s efforts to enable MSMEs and job workers. &nbsp,

The second line introduced sellers to aspects of regulation conformity whereby experts provided insights on business membership, product accreditation, intellectual property, and beauty product regulations, while the second series delved into food advertising laws, pricing, counterfeit goods regulations, and Halal certification.

Md. KPDN Selangor’s Zaki al Abd Samad expressed his gratitude for the summit, saying,” This event has been instrumental in closing the gap between buyers and authorities. The cross structure, which combines in-person sessions with virtual membership, allowed us to participate directly with sellers, answers their queries, and understand complex regulations”. He continued,” This conversation helps buyers avoid legal pitfalls and strengthens their capacity to comply.”

The Ministry of Health’s Food Safety and Quality Department’s Badruzzaman al Abdul Rahim emphasized the tournament’s educational value, saying,” This program is a fantastic way for Shopee vendors to achieve a deeper knowledge of food marketing regulations. It’s important that product descriptions and advertisements comply with our laws. This workshop helps sellers gain the knowledge they need to act boldly in order to create a dependable and trustworthy market.

Additionally, Shopee University lessons on increasing traffic, increasing sales, and optimizing listings using sophisticated tools like ChatGPT were beneficial for participants.

Dealers who attended the conference shared their opinions on the program. Bibi Farizona Mahdi, user of Umairah Homemade Cakes on Shopee, remarked,” This program has been important for understanding state laws. The insight we gained are crucial for crossing regulations and moving our company forward. However, Wu Chih Ping, public manager of Local Income at Chek Hup, a renowned Malay coffee brand, added,” Shopee’s cooperation with government organizations has boosted my confidence in the program. Their commitment to providing us with information on compliance issues strengthens trust and provides us with valuable knowledge.

Tan Ming Kit, head of Marketing and Business Intelligence at Shopee Malaysia, emphasised,” Our commitment goes beyond providing tools for success. We recognise that selling online involves adhering to industry frameworks on business registration, advertisements, data protection, and payment regulations. By developing positive partnerships with government entities and stakeholders, we hope to strengthen the e-commerce ecosystem and give local sellers more autonomy. We work hard to unlock their full potential and advance Malaysia’s digital economy. Working together, we can make a lasting impact and support the growth of our entrepreneurs”.

Between November and the beginning of the 2025 season, the next installment of the Shopee Digital Platform Upskilling Summit is scheduled to take place. &nbsp,