Shanghai’s new plan to lure foreign tourists: Mega-events and Peppa Pig

Shanghai’s new plan to lure foreign tourists: Mega-events and Peppa Pig

The city wants to expand its elegance by creating a gigantic “matrix” of theme parks in the area that surrounds Shanghai’s sprawling, 9-year-old Shanghai Disney Resort, which covers 3.9 sq km in Shanghai’s northeast cities.

The country’s largest independent Peppa Pig outside theme park, which will open in 2027, and the Legoland Shanghai Resort, which is scheduled to open in the middle of 2025, may also be included in the massive new advanced, Shanghai International Resort.

Although the venues are primarily intended for private tourists, travel experts said that if they could incorporate visits to amusement parks with sightseeing trips to older sites, they might even draw international visitors.

Shanghai is seeing a growth in customer profiles, according to Subramania Bhatt, CEO of China Trading Desk, a business that promotes traveling marketing and technology.” While historical landmarks may always be the main attractions, Shanghai is seeing a diversity in visitor profiles.

” With visa-free go increasing the number of family-oriented visitors, desire for theme parks and immersive entertainment experience does increase,” he said.

” Although multi-attraction itineraries like Bund plus Disneyland or French Concession plus Legoland, instead of replacing historical sites, will likely become more popular, blending traditional sightseeing with contemporary experiences,” according to the report.

The plan appears to make a pledge to create more” tourism routes combining air, rail, and cruise travel options” in response to this.

Additionally, it calls for steps to be taken to create significant cultural events like sporting events, music festivals, and stage performances that can attract foreign visitors.