OVER POCKY AND PRETZ TO MOND MILK
With its abundant record spanning over a decade, nostalgia has quite an important factor in Glico’s success.
” If we provide a great event for our customer, that would become a good recollection”, said Nagahisa. A positive recollection may also stimulate purchasing Pocky.
But as they’ve shown through the years, the company is n’t one to rest on its laurels. Pocky, for instance, first started with only dessert. Then you’ve got a wide range of taste, from fruit, green tea, fruit, and yet sakura, to name a few.
When he was younger, Mr. Nagahisa mentioned that he even had pleas from his friends:” Some of my friends would ask for unique flavors like fruit or fruit.”
Additionally, they’ve been known to react to the various businesses they serve outside of Japan. He cited the Ya Kun kung toast as being a recent example of Singapore-exclusive food that people have been requesting they bring up.
It has n’t only been a matter of taste. ” The younger generation … worry about conservation. They furthermore want healthier items and actual real materials”, he added.
One of the reasons they changed the Pocky solution three years ago was because of this. ” Today, inside the keep, there is whole corn, and even fabric. Not only is it healthier, it is also more crispy”, said Nagahisa, who revealed their plans to launch more flavours in Singapore such as” Almond Crush” and” Crushed Fruit” Pocky, which will be coated with real nuts and fruit. But before that, they’ve even released a restricted- version baked cheesecake flavour.
The fact that Pocky and Pretz is a company that many people do n’t know well is perhaps the most surprising aspect of the Singaporean brand.
If you believed orange milk to be something fresh, reconsider. Since 2014, Glico has been trading Almond Koka, but it’s only just starting to expand in the Thai market in 2022. It really came out in May in the Philippines, and it will be accessible by the end of the year in Singapore and Malaysia.