Island-based visitors from Russia’s Taiwan
According to office director Lertchai Wangtrakuldee, the Tourism Authority of Thailand ( TAT )’s Phuket office will continue to promote the province as a year-round destination with no recognized low season.
The beach province’s success in 2023, when it exceeded its arrival and revenue goals before the year was over, is reflected in the strategy used byThe .
The number of guests exceeded 10 million at the end of November, bringing in 330 billion baht for the nearby market.
We’ll reiterate what we were able to accomplish the previous year, which was to rid the state of a “low season.” In September of last year, the number of arrivals significantly decreased. After April, which is generally the beginning of the small time, visitors poured into the province, he said.
The standard low season, which begins around May, is when the tourism office targets visitors from Taiwan, Hong Kong, Malaysia, Singapore, and Vietnam while attempting to keep those from Russia and Kazakhstan, he said.
To avoid any consequences if something bad happens, he said,” We will keep the business various without relying on a single land.”
Additionally, we intend to send long-stay visitors to nearby regions like Phangnga and Krabi.
He stated that, in contrast to class tours, area hospitality will be promoted among those who arrive on cruise ships, students who visit Phuket for a quick language program, and Chinese tourists who prefer to travel alone or in smaller groups.
Phuket welcomed more than 250, 000 customers over the New Year’s trip and saw the exchange of more over 8 billion baht, he claimed.
As anticipated, the number of guests arrived, with about 70 % of them being foreigners arriving on direct flights.
He emphasized that the business is different and not dependent on visitors from a single nation when he said that Russia provided the largest group of tourists, number between 4,000 and 5,000 per day, followed by China, India, Australia, and the UK.
The occupancy rate was 82 % on average, and some hotel chains reported a three-fold increase in revenue compared to the pre-Covid levels seen in 2019.
Even though there were n’t all of the available spots, tourism revenue hit its mark, which was good for the county because having too many guests may cause traffic jams and a spoiled environment, he observed.
According to him, Phuket has already started making plans for a number of events scheduled until April, including Taiwanese New Year festivities.