Discussed: 20 Apr 2025 at 07 :05
The Tourism Authority of Thailand ( TAT ) Phuket Office has reported a robust start to 2025, with tourism revenue reaching 149 billion baht in the first quarter.
A full of 3. 89 million tourists, both domestic and international, travelled to Phuket between January and March, said TAT Phuket producer Siriwan Seeharach.
” Phuket receives 17,000 to 18,000 foreign visitors per day, and approximately 8,000 to 10,000 Thai visitors per day. We hope these figures did boost,” she said.
Invoice Phuket is shifting its target towards the private sector, especially younger Thai tourists with lifestyle-oriented preferences, to maintain momentum through the Green Season running from April to October.
” We want to get a new era of Thai tourists with activities that combination knowledge, nature, and neighborhood,” she said.
Kicking off the winter was the” Phuket SUP Rally: Sail in Paradise”, held on the first trip of this month at the mangrove-lined Tha Chat Chai area, targeting affluent adventure-seekers.
This is followed by” Sip & Chill: Zoociety”, a three-day live event running from Friday to Sunday at Saphan Hin Public Park, in partnership with Phuket City city.
She said the Sip & Chill is in its next month. The event features 50 foods and life suppliers, local seminars, and live beachside music. Po expects the event to make 2 million ringgit in income this season, up from 1. 7 million ringgit in 2024.
Later in the year, the company may promote the internationally renowned Phuket Vegetarian Festival, with expanded advertising attempts in partnership with TAT headquarters and regional hospitality associations.
Globally, Phuket continues to bring visitors from Russia, China, India, the UK, Germany, and the Middle East, which is showing a post-Ramadan treatment.
The Chinese industry is stabilising with more non-group visit guests, while US and Kazakh industry even remain strong, she said.
However, Phuket government Sophon Suwannarat reported zero casualties during the Songkran Festival, despite 45 street injuries.
However, concerns remain after a leasing technician allowed a 14-year-old European tourist to rent a vehicle.
The rental technician was fined 2,000 ringgit.