- To spur M’sia’s economic recovery, accelerate digital economy
- Stated to help 70, 000 local entrepreneurs sustain their businesses
Lazada is collaborating with the Malaysian Digital Economic climate Corporation (MDEC) to drive the Jualan Hemat Keluarga Malaysia @ DE Dagang by helping to digitalise and grow the business of 100, 000 nearby micro small plus medium enterprises (SMEs).
In the statement, the e-commerce platform said this is part of the Programme Perdagangan Digital Keluarga Malaysia (DE Dagang), a strategic initiative to spur the country’s economic recovery, while further developing plus accelerating the electronic economy of Malaysia.
It said SOBRE Dagang’s key focus areas include travel and leisure and craft, halal and agriculture, together with other relevant areas.
The initiative will also benefit millions of Malaysians to obtain affordable, value-for-money consumer products and redeem incentive vouchers, Lazada said.
This includes free shipping vouchers, Lazada purchasing vouchers, Lazada reward and discounts, from September until December 2022, it additional
Lazada said its attempts will contribute on the DE Dagang goals of onboarding more new sellers on to the e-commerce system and e-payment infrastructure, extending strategic support to existing local sellers, and motivating their participation within commercial campaigns that will assist them increase their product sales performance, optimise development and conversion.
Under Lazada University, nearby sellers can also pick-up more online marketing skills via the Masterclass and training courses, this said.
Beyond this, Lazada will work towards advertising Made in Malaysia items, while uplifting homegrown brands and providers offered by local business owners amongst Malaysian customers.
Joe Chan, chief executive officer, Lazada Malaysia said the company is honoured to be selected by MDEC as one of the e-commerce companions for the JMKM @ DE Dagang.
“The past years possess proven that not just is e-commerce a lifeline to maintain businesses in difficult times, but it is an avenue for growth and is full of possibilities for local businesses.
“For Lazada Malaysia, the priority is to enable local MSMEs to grow their businesses online and enhance their competitive advantage, while making it possible for Malaysian consumers to access affordable and good quality items, ” said Chan.
He added that Lazada believes that e-commerce will continue to be the growth driver of the electronic economy and provide lots of opportunities for our nearby community and companies.
DE Dagang is a continuation of the previous endeavours by MDEC – Shop Malaysia Online and Go e-commerce.