Journ’s founder on what it takes to start a fashion and lifestyle cycling brand in Singapore

Lee’s finest design is the Journ Everyday Musette. She transformed this cycling classic ( a small shoulder bag that is used to carry things on the go ) into something usable and usable for everyone.

The ideas stemmed from her own knowledge.

Because the buckles were n’t flexible and were mostly made of cotton, which may get slippery when it rained, I was having issues with another musettes. Plus, the carrier had often jump in front while I rode my cycle, which made for an uncomfortable using experience”.

To solve this, Lee created a dual-sided, dual-colored musette that is water resistant, has an adjustable major body rope to accommodate people of all heights, and has a detachable second rope as a stabiliser to keep the carrier in place and reduce movement when cycling.

The bag is fashionable and light enough to carry it around for both domestic and international travel, making it ideal for people who are n’t cyclists in any way.

SHARING WITH THE Society

In light of her own riding excursion, Lee is aware of how important it is to have supportive and enabling people in the community.

After a while, cycling single is no fun. Humans are social creatures, as COVID-19 has taught us. A main group or society not only keeps one grounded, but it also fosters connections with people from various walks of life, which fosters acceptance and tolerance of life, Lee said.