How Singapore beauty brand Allies of Skin went from ‘unknown’ to global cult fave in 6 years

It is no real surprise that Nicolas Travis’ clear and evenly toned complexion is usually his calling credit card. After all, in this image-conscious society we reside in, it is expected the founder and ceo of a beauty firm has good skin.

But it is unquestionably refreshing to discover his healthy sense of humour, too. Travis, who founded recognized skincare brand Allies of Skin plus sister label PSA Skin: Purposeful Skincare by Allies, laughingly refers to his sparkling Zoom visage like a “glazed doughnut”.

This individual achieves this shiny effect by applying a level layer of the PSA Skin Light Up Vitamin C Mask intended for video calls. Chuckling, he said: “I love that I are actually masking my face with a product that has 11 percent Vitamin C and 2 per cent Vitamin e antioxidant and nobody will be able to tell it is a skincare mask. Instead, they ask, ‘Wow, why are you glowing? ”