Singapore: The Great Singapore Sale ( GSS ) and nbsp, which the Singapore Retailers Association( SRA ) has organized for almost 30 years, won’t be discontinued.
However, going forward, the trade organization will only serve as a” coordinating partner ,” according to Ernie Koh, president of the SRA.
Mr. Koh claimed that the SRA had previously organized the GSS” quite extensively ,” with activities like an Orchard Road fashion parade, during a media briefing on Monday( Sep 18 ).
However, he said that beginning in 2024, the organization” will reveal the date and become only a coordinating partner.”
” We( are) just coordinating( for them ) whoever as a store wants to come in together. As a financial partnership, there won’t be any events for the Great Singapore Sale.
In his capacity as representative, Mr. Koh explained that while SRA could never” invest” in the GSS in terms of marketing efforts, it would still pleasant sponsors and” do a little bit of social advertising” for the occasion. & nbsp,
GSS No SCRAPPING
The monthly price feast was not listed on SRA’s calendar of events for 2023, giving the impression that GSS was making a comeback this season.
The GSS had been eagerly anticipated since it started as a month-long function in 1994. However, it began to lose its luster in the early 2010s as a result of changes brought about by e-commerce to the financial landscape.
Livestreaming, digital shops, and a collaboration with the online shopping service Lazada were all added to GSS during the pandemic years.
The event last year was a cross one with both online and offline bargains.
Despite the fact that the GSS was held from June to September, Mr. Koh confirmed on Monday that SRA” did no announce” it.