Over the last 23 many years, the CNA brand name has undergone substantial changes. From establishing a network of Asian correspondents in order to revamping its online offerings, it is now ranked since the most trusted news brand within Singapore, according to a report on the condition of digital news, published in June this year.
Part of this particular evolution has been in radio stations. CNA938 began existence in 1998 since NewsRadio 938 and 2019, was rebranded as CNA938 plus made available on mobile and online in order to cater to changing consumption patterns.
And today, we are on to the next step of this audio development: A comprehensive digital sound strategy that involves reside radio, original podcasts and repurposed audio content from several of CNA’s award-winning TELEVISION programmes.
Why is audio a significant pillar in CNA’s journalism offerings?
“Audio is attracting new renewed interest from publishers as mobile listening expands and on-demand technologies in the car disrupts linear radio listening, ’’ writes Nic Newman, a senior research associate at the Reuters Institute for your Study of Journalism.
His observation supports our own experimentation with podcasts over the last two years. Our unique news podcast, Heart of the Issue , saw steady development in listenership – peaking during COVID-19, as audiences sought out expert perspectives on a fast-moving virus.