From China to the world: Labubu and Ne Zha 2 set to drive Pop Mart’s global expansion in 2025

In March, the movie may start to be shown in Singapore and Malaysia.

As for when its Ne Zha 2 toys may be released abroad, Pop Mart said “timing is important” and they would work towards launching it after the show’s outside release.

In China, it has successfully tapped into the charm of Chinese tradition and myth, cherished for years, experts told CNA.

” They add new stories, innovations and forms”, said Zou Sheng, an interdisciplinary media scholar at Hong Kong Baptist University.

Sun Wukong is re-enacted in Black Myth: Wukong in creative ways that incorporate new interpretations into the narrative rather than just relying on the characters ‘ inherent charm.

” Ne Zha’s new design borrows basic elements from traditional legends yet incorporates fresh interpretations”, he added.

” They are mainly about storytelling, conveying elements of Chinese culture and a deep-rooted spirit”, said Dr Huang Gejun, an assistant professor atXi’an Jiaotong-Liverpool University in Suzhou. &nbsp,