Expo to unveil latest in sustainability

Event takes sign from King’s primary target

Tongjai Thanachanan, director of the Sustainability Expo 2024 organising committee, reveals this year's theme of 'Sufficiency for Sustainability' at the Queen Sirikit National Convention Center on Thursday. (Photo: Somchai Poomlard)
Tongjai Thanachanan, chairman of the Conservation Expo 2024 organising commission, reveals this year’s style of ‘ Sufficiency for Sustainability’ at the Queen Sirikit National Convention Center on Thursday. ( Photo: Somchai Poomlard )

The Queen Sirikit National Convention Center will host the Sustainability Expo 2024 ( SX 2024 ), which is billed as the largest such event in the Asean region, on September 27 through October 6.

Tongjai Thanachanan, SX director, told the media on Thursday the yearly event highlighting conservation changes and innovations will be held for a second consecutive time, this period under the style” Sufficiency for Sustainability”.

His Majesty the King’s second talk, according to Ms. Tongjai, was the inspiration for the celebration, which Ms.

” I shall continue, preserve, and build upon]the royal legacy ] and shall reign with righteousness for the benefit and happiness of the people forever”, His Majesty the King said in his first royal command, which set forth his intentions about how he would reign.

His Majesty King Bhumibol Adulyadej The Great, His Majesty King Bhumibol Adulyadej, was shown in the conversation that he was determined to carry on with royal efforts by his parents.

Ms. Tongjai added that the occasion also adheres to the Bhumibol Adulyadej The Great’s theory of sufficient economy.

The event will provide a forum for leading regional and global organizations to collaborate on conservation and share information, ideas, and cutting-edge trends to encourage change and activity, she said.

SX 2024 may remain co-hosted by its co-founders: Thai Beverage, Frasers Property, PTT Plc, Siam Cement Group (SCG) and Thai Union Group, with the help of the Thailand Supply Chain Network.

The event is based on the B2C2B ( Business-to-Consumer-to-Business ) approach, which puts consumers at the core of sustainability efforts.

More than 600 guest lecturers and professionals from all over the world have been invited to participate, according to Ms. Tongjai, who said there are about 270 regional and global responsible business systems.

The exhibition features 10 areas, including “SEP Inspiration,” where speakers will share ideas for sufficient business idea,” Better Me,” where speakers will help people learn to live happily with others from different generations and update foods trends, and” Better Living,” where speakers will promote activities or projects by leading companies focusing on a clean environment and circular business.

Among the other attractions, there are also a Kids Zone with activities to improve children’s skills and thoughts, SX market with more than 280 shops selling green products, SX department store where participants may donate unwanted items to others and shop for second-hand products, and a B2B Event for seminars and business matching.