He noted that consumers today are not just aware of climate change but taking active steps in reducing their impact from day-to-day activities.
“Sustainability is now a requirement from our clients who want to do events … It is critical that our industry continues to make an effort and pursue sustainability as part of our greater initiative to continue to make Singapore the preferred MICE destination for the years to come,” he said.
The biggest challenge that faces the industry is the alignment of standards, especially in terms of measuring and reporting greenhouse gas emissions.
FIRMS NEED TO CATCH UP
Economist from CGS CIMB Securities Song Seng Wun said that while efforts are being made by sectors including the MICE industry, they are part of a transition that cannot take place overnight.
“(It) really is a case of how passionate the entertainer themselves are, the companies behind and the engagement with concert goers and fans is very important. If the fans leave with a message they can do more, I think that’s already half the battle won,” he said.