“ONE OF THE CHEAPEST MILK TEAS TODAY”
Each-A-Cup is not impervious to the rising costs affecting various aspects of their business, including manpower expenses, CPF contributions, levies, and other operational costs. Yet, their pearl milk tea at the ION Orchard outlet remains one of the most affordable options in town.
“We have one of the cheapest milk teas today. It’s very value-for-money,” Michael quipped.
Maintaining affordability is at the heart of Each-A-Cup’s vision. In a market where competitors may rely on flashy packaging and extravagant machines to attract customers, they hope their patrons can value the product for what it truly is: A great cup of tea.
Where does the industry veteran think the market is headed from here on out? Despite the looming possibility of a recession, Michael remains optimistic.
“I don’t think there’ll be a third or fourth wave. It will maintain because the new entrants are mostly professional. Now it’s all location. If your location is good, business will surely be good. If your location is lousy, whoever goes there will also die,” he said.