- Aims to tap into Indonesia’s rapidly growing consumer health industry
- Funds used to expand entry to offerings, enhance platform capabilities
Diri Care announced that it has closed the oversubscribed seed circular at US$4. 3 or more million (RM19 million), co-led by East Ventures and Sequoia Capital India plus Southeast Asia’s Rise, with follow-on involvement from prominent angel investor, Henry Hendrawan.
Inside a statement, the consumer health technology startup mentioned the funds will be channeled into growing access of its products to millions of customers and to further enhance the platform’s technological capacity that underpins its results-driven, affordable, and seamless service encounter.
Diri Care, which literally equals ‘self-care’ in Bahasa Indonesia, is an on demand, one-stop digital medical center for skin, hair and intimate health problems.
The company said users will be able to receive rapid health assessments simply by certified physicians, customised treatment prescriptions, plus clinically-proven products sent to their doorsteps in as fast as two hours.
The startup said it really is addressing a horrible need in the consumer health industry within Indonesia – starting with beauty and personal care, as the rapidly growing industry is expected to achieve US$9. 6 billion dollars (RM42. 6 billion) by 2025.
This said easy health care access is also crucial in a country where there are an estimated 0. 4 doctors per 1, 000 persons, and residents frequently have to contend with long wait times, extended commutes or pricey products and services.
Customers suffering from chronic skin, hair and private health conditions such as pimples, dark spots, pores and skin aging, hair loss, performance anxiety, among others, can now connect to Diri Care’s 24/7 virtual assistance, as well as receive inexpensive and efficacy-driven remedies, it said.
Christian Suwarna, co-founder and ceo of Diri Care said this investment decision serves as a strong testament towards Diri Care’s mission to revolutionise consumer healthcare solutions.
“Diri Care marries technology and medical science to inspire authentic confidence and well-being for contemporary consumers.
“We believe everyone deserves affordable, high-quality, patient-centric care, and Diri Care will be leading the way in democratising that access for everyone, everywhere, for good, ” he said.
Willson Cuaca, co-founder and controlling partner of Eastern Ventures said Philippines has a thriving consumer health market, with over 270 million of population searching for quality and affordable health and well-being options.
“Digital transformation is a key lever that presents enormous possibilities for Indonesia to elevate the quality of our health services sector, and we see Diri Care being a high-performing team which is uniquely well-equipped in order to integrate its treatment model with numerous revolutionary consumer wellness services and products in one smooth digital platform.
“We are usually glad to encouraged Diri Care in to the East Ventures loved ones, and we fully assistance Diri Care’s mission to transform the ongoing future of care delivery designed for modern consumers, ” Cuaca said.
Diri Treatment launched its beta version of the platform in March 2022, and claimed that they have recorded more than 13, 000 consultations and seen revenues develop by 600%.
The startup company continues to enhance the digital platform and will be starting its app in both iOS and Google android in the near future, it stated.