- Aims to catch Indonesia’s US$2. a few bil digital fitness, wellness market
- Funds channeled towards creating new features, enhancing app
Indonesian-based FitHappy announced that it has secured an undisclosed amount of pre-seed funding from Eastern Ventures, with participation from other investors.
In a statement, the healthtech startup company said it will allot the new funding to improve its app to help emphasise habit-building as being a core feature, improve holistic health analytics, grow the FitHappy store, and find the best product-market fit.
The firm said additionally, it aims to forge partnerships with numerous stakeholders, brands, and communities with the larger goal of helping people change their lives for the much better.
Vorbeter Prabowo Karnohartomo, main executive officer & co-founder of FitHappy said the startup is glad to receive this investment through East Ventures.
“The funds will act as a strong support even as we work to create alternative development programmes to best help people become fit and happy, ” he added.
FitHappy notes that within Indonesia, unhealthy diet plan and habits jeopardize the overall health and efficiency of its population, along with one out of five adults being overweight or obese, and over 60 million struggling with hypertension and/or diabetes.
It said weight problems increases the risk of diabetes and hypertonus, which are the two solid predictors of more chronic and lethal illnesses.
Therefore to avoid and manage hypertension, diabetes, and weight problems, the work begins with lifestyle changes, such as getting to an ideal weight and maintaining a healthy lifestyle, it added.
Karnohartomo stated “This is where FitHappy comes in as we try to help Indonesians achieve a better quality of life through a new method of wellness. ”
“Our app provides an integrated electronic health and wellness solution to raise the productivity and quality of life for all Indonesians by seeding practices and happiness, ” he added.
FitHappy targets building habits just for long-term healthy way of life adoption, integrating diet, exercise, and mindfulness programs into one cellular application. The startup’s methodology also boosts work-life harmony mainly because empowering employees along with healthy habits leads to reduced absenteeism plus improved overall productivity.
Kuncoro Dwi Atmojo, chief technology officer & co-founder of FitHappy said the most important thing is that users enjoy the trip.
“The FitHappy technique does not require users to count calorie consumption or stick to a rigid meal strategy, but helps customers to stick with habit & lifestyle changes step by step, ” he additional.
The founders stated FitHappy strives to capture the electronic fitness and well-being market in Indonesia, which are projected to achieve US$2. 23 billion (RM10. 5 billion) by 2027, by providing personalised wellness service at affordable cost and driving individuals to buy healthy F& B products in the FitHappy store.
The particular startup claimed that its application has been downloaded by a large number of users, with 90% weight and fat loss success rate and 97% consultation retention price.
“We believe that FitHappy’s approach to health and wellness will do great for Indonesian society, also drive overall productivity, ” Devina Halim, Principal at East Ventures said.
“We are usually happy to welcome FitHappy as part of East Ventures’ portfolio ecosystem and look forward to viewing how the FitHappy team will find the right product-market fit and provide their solutions pertaining to improved health and quality of life, ” she additional.
The FitHappy team consists of experts within clinical nutrition, neurology, neuroscience, endocrine, forensic, behavioral psychology, and sports science, brought by Imam Prabowo Karnohartomo, CEO & co-Founder, and Kuncoro Dwi Atmojo, CTO & co-Founder. Vorbeter is a tech entrepreneur with ten years of experience in health tech, consulting, and risk management whilst Kuncoro has ten years of experience in technology working in Silicon Area as a software professional.