Gentari and Mastercard Collaborate on EV Adoption Initiative
- Companies sign an MoU to examine online payment options for charging electric vehicles
- Partnership aims to support Malaysia’s conservation targets and lower carbon mobility framework
Through its subsidiary, Gentari Green Mobility Sdn Bhd and Mastercard have made an announcement to collaborate to promote the adoption of electric vehicles ( EV ) in Asia Pacific. The two firms signed a Memorandum of Understanding on December 17, 2024, to discover possibilities in advertising, marketing, and online payment options for EV charging.
Collaboration Facts
To encourage inclusive EV implementation in public transport and support carbon reduction efforts, the partnership aims to implement stable and improved digital payment solutions. Gentari, a fresh strength options service, operates a system of EV charging stations across Malaysia, Thailand, and India.
Shah Yang Razalli, assistant CEO of Gentari and CEO of Gentari Green Mobility, stated:” Mastercard’s skills in modern online payment solutions that generate sustainable and inclusive development aligns with Gentari’s eyesight of leveraging technology to improve efficiency and customer experiences. Through Gentari Go, we provide smooth access to clean energy options – from household thermal to natural freedom, including cross-border EV wandering. We’re excited to look into how we can connect more people and communities as we strive to be the region’s most valuable lover for efficient freedom solutions because of Mastercard’s innovative payment systems and extensive reach.
Click below to continue reading.