As individuals try to grab the electors ‘ focus as much as possible, industry players told CNA that they naturally receive more purchases in hotly contested districts.
Some Group Representation Constituencies ( GRCs ), which currently hold four or five seats, have the ability to order more than a million pamphlets, according to Mr. Ang.
” Usually, PAP versus WP GRCs are fiercely contested and therefore might see much more purchases”, explained Mr Ang. In the 2020 competition, the two factions faced off in Aljunied, Marine Parade, Sengkang and East Coast GRCs.
A PERSONAL TOUCH
In 2020, over 85 per cent of what all prospects spent went towards advertisements, according to Elections Department data.
Of that amount, write election advertising formed the lot, totaling to S$ 5.6 million.  ,
Mr. Ang claimed that flyers were especially important when approaching doors.
” If no one is home, the brochure may be slotted into the house. Your vacation will not be wasted”, he said.
Terence Lee, a adjunct professor of media and interaction at Murdoch University, stated to CNA that research indicates that face-to-face or natural forms of human communication are usually more eloquent than online forms.
” In much the same method a’ life’ music concert generates’ fan’ support, the same is correct for actual election campaigning.
And this includes going out to join people and handing out flyers, regardless of whether they are read, Adj Prof. Lee said.
However, advertisements on designated areas are limited to the public during the fighting period, which begins on Nomination Day and the day before the election day begins.
When it comes to member recognition, Adj Prof Lee claimed that the new challengers in a ward need such visuals more than the former MPs.