According to research firm Opposition, sales of Apple’s iPhone dropped by 24 % in China during the first six months of 2024 compared to the same period last month.
The US tech giant is in for a brutal fight with local rivals in the nation as a result.
According to the report, China’s Huawei increased its sales by 64 % in its home market at the same time.
Apple and Huawei did not respond to the BBC’s requests for comment right away.
According to the review, China, one of Apple’s biggest markets, saw a 7 % decline in overall smartphone sales during the same time.
After releasing its Mate 60 set of 5G phones in August, Huawei struggled for years as a result of US restrictions.
The Chinese company was cut off from essential chips and technologies for 5G wireless internet, which was a big surprise.
According to the report, Honor, the device model that Huawei spun off from Huawei in 2020, was the only other top-five company to see income increase in China during that time.
According to Prelude, Vivo, Xiaomi, and Oppo’s profits even decreased in the first six months of the year.
Additionally, according to its report, Apple’s share of the Chinese smartphone market dropped from 19 % last year to 15.7 %, placing it in fourth place overall.
In addition, Huawei moved up to second place as its market share increased to 16.5 % from 9.4 % a year earlier.
Vivo remained China’s top-selling smartphone manufacturer despite its sales declining by 15 % over the previous year, according to Counterpoint.
Apple started subsidizing some iPhone models through its premier stores on Alibaba’s market platform Tmall last week before subsidizing some of its established sites in China last month.
In the final three months of 2023, the company reported sales in China of$ 20.82 billion ( £16.46 billion ), down from the previous year’s$ 23.9 billion.
Apple stock dropped by 2.8 % on Tuesday in New York industry.
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a moment ago
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17 October 2023
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8 September 2023
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