Under the de minimis rule, DHgate, a Beijing-based business-to-business ( B2B ) e-commerce platform founded in 2004, ships directly factory-made goods from China.
According to statistics from game intelligence agency Appfigures, which was cited by media company Cailianshe, US downloads increased by a remarkable 940 % from its 30-day normal.
Analysts also warned that the increase may have a negative impact as platforms are scrutinized for their intellectual property and quality.
TAKING THE TEA ON LUXURY BRANDS
Foreign content creators are using videos to draw attention away from China’s visible role in the global supply chain, sparking a global digital information war that is also unfolding.  ,
Asking US consumers why they were paying hundreds of dollars more for nothing but a symbol is what they were trying to convey.
Hosts and sellers compare alleged sold American brands to unofficial ones in Fast reels and videos shot in numerous factory and production settings, making claims that the goods were produced in the same factories and with the same materials but without the pricey brand marketing that are used in Snappy reels and videos.  ,
Sen Bags, a father behind the video, described the company’s Guangzhou production floor as having for decades and claimed to have produced for international luxury brands.  ,
” Comfort can be reasonable,” the saying goes.
Although the trend is not entirely new, this information is seeing renewed interest as a result of rising taxes and renewed US-China business conflicts, which resonates with a new wave of price-conscious customers.
A father from The Rohrs Team, a company specializing in funding consulting, claimed Swiss timepieces were frequently produced in China despite their exclusive labels in a resurfaced viral TikTok videos from 2024.  ,
The creator claimed that “you’re imagining this bespoke factory in Switzerland with mountains in the background” and that this is not the case because Switzerland only adds one high-cost component to meet the” Swiss Made” label’s 60 % cost threshold.
Similar remarks were made in a different popular TikTok videos that received more than 10,000 wants. The creator of the watch industry, a former view engineer who claims to have worked for one of the largest European view companies, better known online as The Watch Regulator, lifted the veil on the transparent sourcing practices of the sector.  ,
” This has been going on for at least 50 times. The father claimed that he had been fired for speaking out in front of the audience and that he had worked on some of their pieces that date back to the 1970s, which were primarily made in China.
A TikTok user commented,” I’m really glad people are realizing that buying something for the sake of the logo is not for the thousand dollars spent.”