- Out of the 60 individuals, one-third managed to increase their profits
- Aims to provide participants with modern abilities to grow their business online
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Maxis just celebrated the completion of the captain population of its eKelas Usahawan Accelerator Programme — a three-month modern mentoring program aimed at empowering micro, small and medium business ( MSME) companies. Launched in December 2024, the complimentary program equips participants with important online marketing skills to grow their businesses online, integrating useful applications, coaching, and performance tracking.
The annual group comprised 60 companies from the Central place, who received instruction on leveraging digital platforms and building value online relationship. Notably, by the end of the programme, one-third of the participants successfully doubled their revenue.
Three graduates were specially recognised for their outstanding revenue growth, achieved through effective use of web and social media channels. Following these promising results, Maxis announced that the programme would be expanded to include entrepreneurs in additional regions, starting with the East Coast, Southern region, and Sabah.
The graduation ceremony, themed” Kuasai Digital, Lonjakkan Kejayaan” ( Master Digital, Leap to Success ), was officiated by Noor Afifah binti Abdul Razak, deputy secretary general ( Policy and Monitoring ) of the Ministry of Entrepreneur and Cooperatives Development.
Maxis CEO Goh Seow Eng said:” We take pride in empowering Malaysian entrepreneurs with the tools and confidence they need to tap into digital opportunities. Our goal is to provide MSMEs with fundamental digital skills and resources to support their business growth. This is especially vital for underserved entrepreneurs, as digital platforms become increasingly critical to staying competitive in the economy”.
During the ceremony, Maxis also launched the Maxis eKelas Usahawan Learning Portal, a comprehensive digital platform offering curated learning materials. Designed for self-paced learning in both Bahasa Malaysia and English, the portal includes videos, toolkits, templates, and guides to support continuous learning. The initiative aims to provide long-term, accessible digital training to all entrepreneurs, regardless of background or location.
The accelerator programme and learning portal form part of Maxis ‘ flagship eKelas Usahawan initiative, which seeks to equip entrepreneurs—particularly those from the B40 group—with the digital tools and skills necessary to enhance their online presence. Since its launch in March 2021, Maxis eKelas Usahawan has trained more than 10, 000 entrepreneurs nationwide.
Through this initiative, entrepreneurs gain knowledge in expanding their digital footprint, utilising social media effectively, and increasing revenue through online campaigns. As Maxis continues to expand its community outreach, it reaffirms its commitment to supporting the growth of Malaysia’s MSMEs in line with the nation’s digital transformation agenda.