In Singapore, Royal Sporting House opened 28 shops in 2017 and was working on an image overhaul to appeal to younger people.  ,
Only six outlets are still operational now, according to data released by the neighborhood sports retailer website. At least two businesses have shut down in Causeway Point and Northpoint City this year alone.
In 1977, Royal Sporting House opened its first location in Happy Plaza, and it has since become one of Singapore’s most recognizable, preferred shopping sites for generations of people looking to purchase sports equipment.
Maximilian Sin, an avid runner and sprinter, who was visiting the stores on a regular basis to look for lucrative revenue, was one of these customers about ten years ago.  ,
The 28-year-old marketer said,” The selling seemed more repeated at Royal Sporting House, the atmosphere felt less threatening, more mass-market, and more “heartland.”
” I guess you didn’t quite know when great sales were happening, and you didn’t quite know when digital marketing and online (e-commerce ) apps weren’t quite as rampant yet.
Consumers CNA spoke with said the late 2010s may be to blame for the reduction in Royal Sporting House’s appeal.  ,
For Mr. Sin, this was when he began to look for reliable running supplies that Royal Sporting House may hardly offer. Instead, he turned to more specialized local stores like Running Lab and lineup retailers like Nike and New Balance.  ,
Different customers argued that Royal Sporting House lacked the ability to compete with lower-priced competitors.  ,
Mr. Wyn Kheng, 31, pointed to European company Decathlon, which offers a wider range of products under one roof, at lower prices.
When trying out a new sport, he said,” People don’t really worry about companies.” It would be a legitimate company and cost a lot if I visited ( a local dealer ).
CNA emailed Royal Sporting House several times, which was acquired by Gulf Marketing Group in the UAE in 2020, but it never responded.  ,
Not the only native sporting store that has seen a major store closure in recent years.  ,
World Of Sports, which had more than 20 sources before, appears to have quietly left the financial industry. Its past social media post was made in September 2022, and its site is no longer active.  ,
On their website sites, businesses like Plaza Singapura, VeloCity in Novena, and Jurong Point have listed their locations as entirely closed. On Google Maps, there is no information available for an available and running business.
World of Sports was previously reported to be owned by VGO Corp, a locally owned, listed business founded by George Goh. CNA reached up to VGO, but she also received no response.  ,
After accumulating debt with numerous creditors, Sportslink liquidated in July 2020. The neighborhood business had 35 sources by 2015 from a second store at Queensway Shopping Centre in the 1980s.  ,