Pittaya Vorapanyaskul is the first woman to lead KTC
With an exceptional management approach that emphasises the development of human resources alongside technology to drive business growth in the digital era, Pittaya Vorapanyaskul, president and chief executive of Krungthai Card Plc (KTC ), is among the Women of the Year 2025.
She has held the top professional status for about one month.
KTC, one of Thailand’s leading consumer finance firms under Krungthai Bank, appointed Ms Pittaya key administrative on Jan 1, 2024, succeeding Rathian Srimongkol. She has been with the business since 1997.
At 63, Ms Pittaya became the first woman to lead KTC, having accumulated an outstanding 26 years of experience within the company. She even brings nearly three decades of experience in the credit card market.
Throughout her job at KTC, Ms Pittaya has been instrumental in shaping the company’s marketing techniques. Most recently, she served as chief marketing and communications agent, overseeing credit card company functions, online advertising, online consolidation and public relations.
In addition to her position at KTC, Ms Pittaya has served as a producer and part of the audit council at Krungthai Asset Management Plc, a leading bank supervision business offering mutual funds, investment strategies and economic advisory services.
Mr Pittaya holds a bachelor’s degree in traveling business management from the University of Hawaii in the US.
She has even earned foreign qualifications, including Orchestrating Winning Performance from the International Institute for Management Development in Switzerland and Associate Certified Coach from the International Coaching Federation in the US.
After graduating in the tourism industry, she began her career in the hotel market before transitioning to the payment cards company, where she worked for eight years. Mr Pittaya immediately joined American Express, after moving to another card company before joining KTC in 1997.
When Krungthai Bank spun off its credit card company and established KTC, Ms Pittaya was part of the company’s earlier days, due to its list on the Stock Exchange of Thailand. At the time, KTC’s payment card collection was comparatively small, with only about 70, 000 cards in circulation.
By the end of 2024, KTC’s total credit card base had grown to 2.78 million, representing a 10.7 % market share.
The company’s entire product profile reached 111 billion ringgit last month, driven by its three major consumer loan products: credit cards, personal loans and car title loans.
” The CEO position wasn’t originally in my plans, and it is a challenging role. With my extensive experience here, I have full confidence in the team to drive the company towards sustainable growth”, she said, adding that KTC has focused primarily on developing human capital and information technology to support business expansion.
” For financial institutions, offering secure, high-quality products and services is essential for gaining member trust and confidence, as well as fostering long-term business growth”.
Pittaya VorapanyasakulPresident &, CEO of Krungthai Card Plc