According to the Digital 2025 statement from innovative digital company We Are Social and media checking firm Meltwater, Thailand is the world leader for online shopping and regular online grocery purchases. It is also one of the best nations for wireless app spending.
Yet, the country ranks ill on data privacy issues.  ,
Thailand has 99.5 million wireless connections, with 65.4 million online users and 51 million social media users. The Thai people is 71.6 million, according to the investigation.  ,
Some 96.2 % of Thai respondents (older than 16 ) make a purchase online every week, the highest rate globally. The others in the top five are South Korea, the UAE, Malaysia and China at 64 %, 63.6 %, 62.9 % and 62.5 % respectively, while the global average is 55.8 %.  ,
In terms of average online revenue of consumer goods in 2024, Thailand’s e-commerce average revenue per user ( ARPU) was US$ 1, 183, lower than the global average of$ 1, 620. The US, Italy and the Netherlands were the top three at$ 4, 470,$ 3, 290 and$ 3, 190.
Some 68.3 % of Thais use mobile devices for e-commerce purchases, while 31.7 % use desktops.
Thailand was also ranked first worldwide for weekly online grocery purchases, with 45 % of Thai respondents doing so, followed by South Korea with 43 % and the UAE with 39 %.  ,  ,
The global ARPU for online grocery shopping in 2024 was$ 450, with the US, Hong Kong and Australia among the top three at$ 1, 740,$ 1, 360 and$ 1, 092. Thailand’s Profitability was$ 188, below the world average.  ,
Thailand’s digital media license and get Revenues was$ 89 last year, less than the$ 93 average worldwide.
Regarding online ride-hailing Profitability for 2024, Thais spent$ 94, slightly higher than the global average at$ 93.5. The US, Singapore and Switzerland were the top spenders for online ride-hailing at$ 590,$ 366 and$ 339 respectively.
In terms of social media use, Thais spend an average of 2.23 time everyday on social media, topping the global average of 2.21 time.  ,
Thais were No. 2 for YouTube consumption at 42.1 days per month, behind solely South Korea at 43.3 time.
On average, Thais spend 16.23 days per month on Instagram on Android devices, less than the world average of 17.17 time.
Thailand ranked eighth in terms of Facebook consumption, with 50.9 million people.  ,
Thailand has the largest marketing budgets of 34 million dollars, which ranks among the top 15 nations. The US, Indonesia and Brazil are among the top three with 135 million, 107 million and 91 million both.  ,
The nation also offers one of the lowest fixed files plans, starting at$ 11.60 per month, as per the review, and is ranked ninth worldwide for the fastest fixed internet connection speed, with a median save acceleration of 239 megabits per second.
Thais ranked 14th worldwide for consumer spending on wireless applications between September and Nov 30, 2024, at$ 356 million.  ,
Thais were 10th worldwide for use of chat and message service, at 98 % of online users per month.
Additionally, according to the report, 25.8 % of Thai internet users are concerned about how businesses collect and use their personal information.  ,
This is lower than the 29.9 % common worldwide. Spain, Portugal and Brazil are among the top three with 51.5 %, 50.8 % and 48.3 % respectively.