Getty Images” Choose come to my town”!
A well-known scream from music fans all over the world wishing their favorite artists would return to their home.
Supporters in India, nevertheless, have often seen that petition fall on deaf ears.
Artists including Sabrina Carpenter, Gracie Abrams and Arctic Monkeys appear on the country’s weekly Spotify album chart, where Ed Sheeran’s ÷ (Divide) has spent 217 consecutive weeks.
Some world-famous players have tended to neglect the country.
But that presently appears to be changing.
Nine times after their most recent appearance in India, Dua Lipa’s recent achievement in Mumbai became well-known, and Coldplay will immediately begin their trip.
More than 100 000 people are expected to enter two shows in Ahmedabad each day, including two of their deadlines.
Anoushka Maskey, a music lover and aspiring actor, tells BBC Newsbeat,” To have that knowledge in our own country, it’s actually amazing to see that it’s happening more and more.”
The appeal of India
In India, the demand for live music seems to be rising, with BookMyShow reporting an 18 % increase in the country in 2024.
Ed Sheeran is scheduled to perform on his biggest-ever visit of the nation in March, and performers from the Lollapalooza event include Shawn Mendes and Louis Tomlinson.
Selling teacher Dr Sourindra Banerjee, from Leeds University Business School, says India’s 1.4 billion populace- and their era- is a major draw for artists.
” You have a significant portion of the world, of children, living in India”, Dr Banerjee tells Newsbeat.
” So, if I were in the music business, I would want to capitalize on the demographic benefits.”
According to the global market research company Statista, the value of the Indian music industry in 2021 was 19 billion rupees (£178 million).
By 2026, it is estimated to have grown to 37 billion rupees ( £346 million ).
Getty ImagesDr Banerjee says the rise of K-pop in India has shown Western artists the potential of the country for finding new fans.
” Major music labels have research teams who would have seen that someone else]can ] take over a large market”, he says.
More broadly, he feels India’s growing wealth and links with the wider world makes it an important place for artists to get a foothold and “collaborate”.
” Not only to access the Indian market, but also access the large Indian]population ] which lives outside the country”.
More possibilities for American musicians
Anoushka MaskeyThere’s hope that big names will open up new opportunities for local American artists.
Anoushka, a pop/folk performer, believes that European artists have a chance to see more of their talent as they gain more recognition.
After appearing for Ben Howard, who won the Brit Award, she has knowledge.
” That’s an opportunity that I never thought I would have within the country”, she says.
Anumita Nadesan, an impartial singer-songwriter, says it “puts you on the map” when she collaborates with other artists.
We had to travel to other countries to see their concerts before a big artist arrived in India, which is very encouraging.
The Hindi performer says,” And you get to know a lot as an artist by attending these music.
Gopan RupeesFrizzellD’Souza, a Bangalore-based pop artist, claims that showing international acts who have sincere beginnings you pro-create a positive impact on Indian audiences.
She calls Ed Sheeran her” writing hero” and claims that he has a respectable background from his years of musical and playing in small-scale settings.
” It’s really reassuring to know that someone like him is actually accomplish it,” says Frizzell.
Even though he’s like a great singer best today, he did begin in the same place that I did.
Frizzell even sees an opportunity for social trade, with American music legends being exposed to Indian sound.
She mentions musician Hanumankind, who has toured extensively with Big Dawgs and collaborated with A$ AP Rocky.
” And that is evidence that having international functions come to India is also helping Indian artists]globally ] split through,” she says.
However, the designers point out some potential negative effects from the arrival of international stars in India.
Wealth and audience budget are the biggest risks Frizzell sees, which is especially true for larger artists.
” I hope I’m bad about this, but maybe]they ] would choose the bigger international functions and not want to risk it on younger or future works.”
Anumita adds that there is also a chance that artists will overshadow the attention paid to smaller artists.
But then it also poses a challenge to smaller artists to perhaps raise the bar.
Kruthika PillaiHow India can be better
The risk of being overshadowed is low, according to Peony Hirwani, a music journalist at Rolling Stone India, because companies involved with events frequently make local artists the main support acts.
She gives G-Eazy’s 2024 tour as an example, which had only Indian support artists- helping to boost their careers.
Instead, she tells Newsbeat, the focus should be on enhancing infrastructure to draw in the biggest names in the world, including Taylor Swift and Beyonce, both of whom did not travel to India.
Fans have often complained about facilities, concerts often held in sports stadiums used during India’s lengthy cricket season and not always available year-round.
” So we need more, bigger venues, and a better system in place for music,” Peony says.
The only venue with enough room for the Lollapalooza Festival to safely host it is a horse racing track in Mumbai.
Even some of the [notable ] stadiums we currently have, Peony says,” There must be discussions about what everyone needs to improve our infrastructure and facilities.”
