Tan has always been a businessperson. In extra school, she sold limited-edition Air Jordan sneakers on society industry Carousell. During the pandemic, she launched an Instagram website to promote home-based companies.
Tan, who is in her 20s, acknowledged that she did n’t have first-hand knowledge of menopause because she was able to see how her mother had experienced it. However, Tan made a personal connection to the issue.
She believes that having a young team will help to spread the message and produce menopause more friendly conversation.  ,
” By integrating a more contemporary, tech-savvy approach, we’re even reaching the girls, acquaintances and younger family members of people going through menopause, helping them understand how they can provide help”, she said.
STARTING IMPORTANT CONVERSATIONS ABOUT MENOPAUSE
Tan revealed that the general reaction to Surety’s work has been overwhelmingly positive,” but there’s still a long way to go in terms of open dialogue”. She has been surprised by the fact that middle-aged women are not as shy as she thought.
” In Singapore, many women still find it uncomfortable to talk about menopause, largely because it’s seen as taboo or as something too private to discuss publicly”, she said. ” However, once we start these conversations, I’ve noticed a sense of relief among many women – they want to talk about it, they just do n’t always know how to start.
” The younger generation, too, is becoming more receptive to discussing women’s health issues but, overall, there’s still a lot of learning and unlearning that needs to happen. Surety’s mission is to help foster that dialogue and remove the stigma surrounding menopause,” she added.
The Menopause Festival 2024, which will take place on November 9 and is Surety’s biggest event yet, is in preparation. It brings together experts, healthcare providers and women from all walks of life to talk openly about menopause, with panel discussions, interactive sessions and networking opportunities.