SX 2024 underpinned by late King’s belief in sufficiency economy

The Sustainability Expo (SX) 2024 returns to Thailand in its fifth year as Asean's largest platform for sustainability, innovation, and collaboration. The event, running from Friday to Oct 6 at the Queen Sirikit National Convention Center in Bangkok, is organised under the theme 'Sufficiency for Sustainability', drawn from King Rama IX's Sufficiency Economy Philosophy (SEP) and King Rama X's commitment to continuing his father's legacy. Supported by five leading corporations — Frasers Property (Thailand) Public Co, Ltd, PTT Public Co, Ltd, SCG, ThaiBev, and Thai Union Group Public Co., Ltd — SX 2024 aims to inspire businesses, governments, and individuals to work together toward a sustainable future. Photos courtesy of SUSTAINABILITY EXPO 2024
The Sustainability Expo ( SX ) 2024 returns to Thailand in its fifth year as Asean’s largest platform for sustainability, innovation, and collaboration. The event, running from Friday to Oct 6 at the Queen Sirikit National Convention Center in Bangkok, is organised under the theme ‘ Sufficiency for Sustainability ‘, drawn from King Rama IX’s Sufficiency Economy Philosophy ( SEP ) and King Rama X’s commitment to continuing his father’s legacy. Supported by five leading corporations — Frasers Property ( Thailand ) Public Co, Ltd, PTT Public Co, Ltd, SCG, ThaiBev, and Thai Union Group Public Co., Ltd — SX 2024 aims to inspire businesses, governments, and individuals to work together toward a sustainable future. Sustainable EXPO 2024 pictures courtesy of

The Sustainability Expo ( SX ) 2024 is set to return as Asean’s largest sustainability event, taking place from Sept 27 to Oct 6 at Queen Sirikit National Convention Centre ( QSNCC ) in Bangkok.

Now in its second consecutive time, SX has grown into a local platform for conservation, innovation, and cooperation. Supported by five leading businesses– Extends Property ( Thailand ) Public Co Ltd, PTT Public Co Ltd, SCG, ThaiBev, and Thai Union Group Public Co Ltd– SX 2024 aims to inspire corporations, governments, and individuals to work together towards a sustainable future.

SX 2024 is to be held under the theme” Sufficiency for Sustainability”, drawing from King Rama IX’s Sufficiency Economy Philosophy ( SEP ) and King Rama X’s commitment to continuing his father’s legacy.

This philosophy emphasises balance, moderation, and responsible consumption, aligning with the global United Nations Sustainable Development Goals ( UNSDGs ).

Through its numerous actions, SX 2024 brings the SEP to career, merging it with cutting-edge techniques to sustainable development under the show’s overall design,” Great Balance, Better World”.

SX 2024 may function over 270 vendors from Thailand and worldwide, representing industries pioneering green innovations. The event may also sponsor more than 600 professional speakers from around the globe, sharing insight on sustainable development, emerging technology, and creative options to mitigate climate change.

SX 2024 underpinned by late King's belief in SEP

Tourists can join in seminars, workshops, and hands-on routines designed to provide them with tools and information to reduce their environmental impact. SX 2024 is not just a knowledge gateway but also a rocket for collaboration and behavior due to its wide range of options.

Tongjai Thanachanan, SX director, announced that the Sustainability Expo ( SX ) has entered its fifth year, having even continued during the Covid-19 pandemic with a hybrid online-offline format.

The event follows a B2C2B ( business-to-consumer-to-business ) model, which centres on the consumer in driving sustainability efforts, creating a feedback loop between businesses and consumers, she said.

” The fair serves as a regional software for sustainability, connecting various industries and showcasing information, inventions, and systems that inspire action and change.

” SX has attracted more than 800, 000 participants over the past four events and generated more than 60 million ringgit in income for local populations and participating vendors,” Ms. Tongjai said.

More than 600 international experts and lecturers, plus over 270 top businesses and organizations from Thailand and worldwide, may be present, she continued.

She emphasized the value of working together across fields, noting that this year’s seminars and business network will concentrate on fostering dialogue and learning within the social organization area, with a goal to achieve economic, social, and economic sustainability under the heading” Sufficiency for Sustainability.”

SX 2024 underpinned by late King's belief in SEP

Five SX 2024 Highlight Areas

SX 2024 may remain divided into 10 different areas, each offering a unique view on sustainability. Five of these regions stand out for their creative techniques and engaging activities:

1 ) SEP Inspiration Zone: The Spirit of Conservation

Using the Sufficiency Economy Philosophy ( SEP ) as its guiding principle, this zone, which is located on the G Floor, raises awareness of natural crises. The area explores how rising world conditions are having significant effects on communities and areas under the style” The World Has Changed.” This region has three different sections:

A pipe displaying the ominous realities of climate change through reflective pictures is” Reflection of Impact” in Zone A.

Zone B: Immersive Theatre –” Point of No Return! ” A theatrical knowledge that highlights the unreversible effects of human behavior.

Zone C: Hope &amp, Helps —” Adaptation”: A area dedicated to exploring how we can adapt to the new realities of a changing universe.

2 ) Better Me Zone: Health and Well-being

The Better Me Zone focuses on responsible life, starting with specific health and well-being. This location offers advice on how to keep our bodies in good health as we get older. Features include:

Healthy & Happy Living: Professional guidance from organizations like Nestle, the Bhumirajanagarindra Kidney Institute Hospital, the Food Institute, and the Heart Association of Thailand.

Innovations like Chulalongkorn Hospital’s i-Exc Game Interaction Exercise and Cognition aim to slow mental decline and promote mental wellbeing. Visitors may also discover life planning equipment from Cheevamitr, including” Life Well-Die Well”, designed to support systematic well-being.

3 ) Better Living Area: Environmental Innovations

The Better Living Zone emphasizes actions that can be taken to reduce economic harm and is focused on addressing climate change caused by greenhouse gas emissions. Among the included actions and expresses are:

Thai Beverage Public Co, Ltd’s” Water of Life”: This reflect emphasises water protection from origin to sea, highlighting the importance of water quality and inventory.

Thai Union Group’s SeaChange ® 2030 strategy: Demonstrating how sustainable seafood practices can be implemented across the supply chain, from source to consumer.

HINO DUTRO Z EV: A fully electric truck is being promoted as a step toward more sustainable transportation options.

SX 2024 underpinned by late King's belief in SEP

4 ) Better Community Zone: Building Social Resilience

This zone explores successful social, environmental, and economic projects that have helped create better communities.

Visitors can learn from ongoing initiatives and participate in small group discussions, workshops, and interactive exhibits, such as:

Learning Society: A group of individuals who work together to advance youth development and lifelong learning.

Caring City: exhibiting designs that promote inclusive and secure urban environments and improve the quality of life for all residents.

Art-Driven City: This space uses art festivals and managed spaces to promote creative industries and how art and culture can stimulate economic growth and community development.

5 ) Better World Zone: Art and Environmental Awareness

This area honors the use of art as a tool for raising environmental awareness. Visitors can explore a variety of artistic expressions, including photography, paintings, and sculptures that focus on sustainability. Highlights include:

The ASEAN SX Photo Contest 2024, which features photographers from ten Asean nations, explores the theme of biodiversity and environmental conservation.

Art pieces created from recycled materials that explore biodiversity and sustainable practices are featured in the design competition TRASH to TREASURE Art &.