Mah Sing partners SofaX to bring VR experience to decorating homes

  • Phy-gital (physically on furniture shops in addition digital visualisation) experience
  • SofaX’s features to be integrated into MY Mah Sing app just for easy of homeowners

(From left) Brendan Lee, CMO of SofaX, Mac Lai, COO of SofaX, Ho Hon Sang CEO Mah Sing Group and Bernard Yong Head of Strategic Marketing at Mah Sing Group.

Home developer Mah Perform Group Bhd can be partnering with SofaX, an interior design visualisation app to bring property owners an elevated home designing experience with SofaX’s virtuelle wirklichkeit (VR) technology.

Ho Hon Sang, Mah Sing’s Group Chief Executive Officer stated, “We are always searching for new ways of making use of technology to support Malaysians in creating their own dream homes. Our own MY Mah Perform app has always been there at every step for the homeowners. Now, the particular SofaX platform is certainly enhancing the application even further, by converting 2D house programs into a VR area where homeowners may fully immerse by themselves and experiment with mixing and matching home furniture, fittings, wall plus tile colours, ” he said.

“This may be the only technology system in Malaysia that allows homeowners to practically explore furniture and fittings from manufacturers in town, making it simpler for homeowners to bring their dream homes to life, ” he added.

The collaboration among Mah Sing plus SofaX hinges on the usage of mobile programs. Both parties are providing to consumers simply by creating app dependent solutions that are accessible from anywhere. The particular integration of SofaX’s features into the MY Mah Sing application further simplifies the using SofaX’s exclusive visualisation tool pertaining to Mah Sing house owners.

“Our core goal has always been to make lives simpler for homeowners by using cutting-edge technology. Our own visualisation app will not intend to replace specialist interior design software, but instead serves as an alternate, made easier way for homeowners to learn their options just before deciding which furniture or fittings they’d like to buy. All of us believe that human connection, the experience of strolling physically into furniture shops, as well as talking with interior designers are still very much desired simply by homeowners. This phy-gital (physically at furnishings shops plus digital visualisation) experience is certainly making the best associated with both worlds achievable, through our applications, ” said Sean Lai, one of the creators of SofaX, that was launched in Nov 2020, about the partnership.

Via this collaboration, M Privilege members with two of Mah Sing’s latest growth projects, M Vertica and Sensory @ Southville City, will certainly receive 3, 1000 SofaX points, acknowledged via the MY Mah Sing app. An extra 500 SofaX points will be given during the Vacant Possession occasion for use on the SofaX app. The points, which are equivalent within value to Ringgit Malaysia, will enable M Privilege associates to each have a RM3, 500 refund on all purchases at participating house and living suppliers listed on the SofaX application.

Mirielle Privilege members from M Vertica plus Sensory @ Southville City will also get exclusive access to SofaX’s Personal Shopper Program. Their expert viewpoint will help buyers make a more informed decision and may prove especially helpful for first-time property owners to gauge how they may make the most of their area and budget.  

Like a visualisation tool and VR-powered interior design system, SofaX connects buyers to an extensive list of furniture and home decoration vendors. Users will also get access to the portfolios associated with professional interior designers before selecting one to engage with, further incorporating value to the overall experience on the app.

SofaX claims to be the first of its kind home design mobile application that offers users the ability to visualise the combination of different furniture, fittings, and interior design ideas in their virtual house plans.