Ascott Limited, an affiliate of CapitaLand, announced a multi-year sponsorship agreement with Chelsea, an English Premier League football team, on Monday ( Jul 8 ).
For the next four seasons,  , the kindness company will be Chelsea’s recognized international hotels companion. Ascott will take over control of the two facility resorts at Chelsea’s London house ground starting in the second half of the year as part of the agreement.  ,
In the second quarter of 2025, the 232-unit Millennium and Copthorne Hotels will be renamed lyf Stamford Bridge London.
Ascott hopes to introduce its broad collection of hospitality brands and properties to a new audience of guests by drawing on Chelsea’s powerful following as one of the top ten football clubs in the world, according to the company.  ,
Ascott added that the partnership with the five-time Premier League champion club will offer “money ca n’t buy” experiences to Ascott Star Rewards members around the world.  ,
The business touted “exclusive entry” for people to , suits at Stamford Bridge and “VIP trips” to the team’s training center, Cobham Training Ground.  ,
” The Ascott company will also be displayed at Stamford Bridge for both Men’s and Women’s games, as well as across Chelsea’s social and digital programs with interesting content for fans to enjoy”, said the hospitality business.  ,
Ascott may also serve as Ascott’s host for Chelsea’s prominent Chinese CFC, which will take place in two foreign markets.  ,
Tan Bee Leng, Ascott’s key corporate officer, stated:” As the Official Global Hotels Partner, Ascott will work with Chelsea on a number of modern marketing and commercial initiatives to join with millions of football enthusiasts across Europe and beyond.
She noted that the agreement may provide “unparalleled options” for Ascott to” priest memorable fan engagement , activities, exclusive offers for Chelsea supporters, and bespoke be experiences at Ascott properties for fans”.  ,