Professor Ang Peng Hwa, chairman of ASAS, said the organisation received “two pieces of feedback on the advertisement” since the start of last month.
ASAS is an industry self-regulatory organisation that ensures the content of advertisements comply with the Singapore Code of Advertising Practice (SCAP).
Prof Ang noted that the misleading advertisement has since been withdrawn, but urged consumers to be alert to such content.
“Should consumers come across any advertisement that contains misleading or unethical content, they may submit their feedback to ASAS and provide the relevant information for review,” he said.
Sterra told CNA that it takes the feedback from authorities “very seriously”, and is reviewing its marketing procedures.
NEVER COMPLETELY BACTERIA-FREE
When it comes to water safety, there is no such thing as water that is completely free of bacteria, and that is not necessarily a bad thing, said Professor Shane Snyder, executive director of the Nanyang Environment and Water Research Institute.
“All drinking water I can imagine, on the planet, will have some amount of bacteria,” he explained.