It would be an insult to describe NewJeans as “huge.” The K-pop girl group has defied expectations and taken the world by surprise with their string of clever earworms despite just making their debut in July 2022.
Hype Boy, Ditto, and Super Shy have dominated international radio and won numerous business prizes, including a clear sweep of the 2023 MAMA Prizes. The influence of NewJeans goes beyond music; the class has secured a number of support deals, including one with the athletic apparel company Nike.
Therefore, it should come as no surprise that there was a lot of excitement when NewJeans made their debut in Singapore at the brand-new Nike Orchard Road. Thousands of NewJeans fans andnbsp, affectionately known as Hamsters, flocked to the area surrounding Nike Orchard Road to see their idols despite the fact that the show was a closed-door occasion for select Nike members and visitors.