Unhealthy routines, revenge travel: Why gyms have yet to bounce back from pandemic lows

SINGAPORE: It has been more than a year since physical fitness enthusiasts were able to curriculum vitae high-intensity indoor workouts with their masks away, but gyms in Singapore say that business has yet to bounce back to pre-COVID levels.

Rising costs, manpower shortages, new daily routines that eschew gym-going and restored distractions in the form of traveling are just some of the issues facing fitness businesses that spoke in order to CNA.

The particular fitness industry offers rallied this year in order to rebuild what it dropped during the pandemic, said Mr Ross Campbell, co-founder of the SG Fitness Alliance, a non-profit industry organization.

“Sadly many businesses had to near but we’ve gratefully seen several new investors and workers come into the market along with exciting new amenities and member experiences.

“However, persistent headwinds still exist which are hindering most businesses’ full recovery in order to pre-pandemic levels, ” Mr Campbell mentioned.

SUDDEN CLOSURES

The struggles faced by the physical fitness industry have been evident in recent several weeks with the sudden drawing a line under of gyms like X Fitness plus Superfly Studios.

X Fitness, a spin studio at GR. iD mall in Selegie, proceeded to go dark on the Internet in the middle of September, leaving customers not able to book classes and stranded with unclaimed class packages .

One client told CNA which the gym did not inform her about the closure, and that her efforts to contact the studio room were unsuccessful.  

The police have got said that reports had been lodged over the closures of X Health and fitness and affiliated brand Kyklos Studio, and they are looking into the issue.

Police furthermore confirmed that a record was lodged on the closure of Superfly.

The company launched in September last year and offered different exercise classes on three outlets.

A check of its Fb page and Search engines reviews showed a number of comments by customers expressing unhappiness at a lack of communication plus refunds after outlets closed.

A Superfly representative informed CNA that the organization gave customers the “gradual communication” about the closure from the last week of August, with a “final communication” prior to the month’s end.

The company added that staff were consulted beforehand and “a consensus was formed to wind throughout the business”.

Operations at its United Square studio had been transferred to 24-hour health and fitness chain Anytime Health and fitness, while its studio at Forum The particular Shopping Mall is in the process of being taken over simply by another operator, the representative said.

Superfly said this had processed seventy five per cent of customers’ class package refunds as of Sep 14, and expected to comprehensive the remaining 25 % “in the next few weeks”.

The particular Superfly representative said the company had been making a loss since the start of the year.

“The shifting environment for fitness meant that plans made for the roll-out of the studios late last year did not skillet out as we had expected. ”

Superfly also mentioned it “could not have foreseen the effect in the reopening of unrestricted travel and the complete return to work which meant that customers had other priorities”.

“As a new brand, it meant it was harder in order to attract customers and staff. This, along with the shortage of manpower, (meant) we’re able to not sustain the business and we made the difficult decision in order to wind down. ”