SUCCESS BEYOND NUMBERS
From a pure web commerce model, Little Fit Girl has since gone on to open two stores, one particular at Amoy Road in 2020 plus another at Raffles City Shopping Center in 2021.
“The problem with selling clothes online is that there are more returns because occasionally the size doesn’t suit as well, or consumers don’t like the colors when they see the actual item.
“These earnings create more co2 footprint. By having a small shop, we are stimulating customers to try before buying. We also wished customers to really feel how gentle Tencel is on the pores and skin and create more awareness for green and slow fashion, ” Tiew said.
In that vein, Little Match Lady is also part of Raffles City Shopping Centre’s Project Green display at its Degree 3 atrium space, which will run till Sep 25.
“In Singapore, there nevertheless aren’t many local green labels, so this project helps to create more awareness designed for local sustainable manufacturers among shoppers. It also gives us the opportunity to share with customers about climate change and how we can make environmentally friendly living part of existence, ” she mentioned.
Despite the progress Little Match up Girl has made within their sustainable evolution, decrease production quantity offers affected profitability. “We are not earning much now. When you reduced to numbers, you won’t say we are successful. But when it comes to personal fulfilment, I believe it has been successful, ” she said.