“We have been planning and preparing for expansion in Japan as a strategic market for a long time. The country boasts all the attributes of a great destination, with its rich culture and history, natural beauty across all seasons, high-quality products and services, excellent infrastructure and connectivity, as well as strong demand for domestic and international arrivals. Yet, surprisingly, few internationally branded hotels are able to provide the right type of service. For the right group with the right partners, it is ripe for a tourism boom,” said Kusumadi.
As expected, these new properties will feature stunning architecture. Kengo Kuma and Associates (KKAA) is the design architect for Banyan Tree Higashiyama Kyoto. The famed Japanese architect designed the Japan National Stadium for the 2020 Olympics as well as Singapore’s Founder’s Memorial in collaboration with K2LD Architects.
Meanwhile, HYDS designed the guestrooms and the former Wilson Associates, which has since merged with DWP (Design Worldwide Partnership), did up the public areas. Norwegian architecture firm Snohetta, whose strength lies in integrating the natural landscape, is designing Cassia Hirafu Niseko.
The decision to introduce new brands within the group’s portfolio reflects an awareness of different traveller profiles and demands. Currently, the group handles 10 global brands and brand extensions. Added to Banyan Tree, Angsana, Cassia, Dhawa and Laguna are Garrya, Homm and Folio (new brands), and Banyan Tree Escape and Banyan Veya (new brand extensions).
Banyan Tree Veya focuses on wellbeing programmes built on Banyan Tree’s eight pillars of wellbeing, while Banyan Tree Escape pioneers a “no walls, no doors” concept to “rewild” guests with nature.