After the launch of a music videos featuring the area, known as Bangkok’s Chinatown, the government intends to promote Yaowarat and its surrounding area to draw international visitors.
The Rockstar song’s latest film, which was just released on Friday, had 19.2 million sights as of push time, or only 11 hours after it had been posted on YouTube.
The majority of the single’s recording was done on Bangkok’s Yaowarat Road, making the picture the talk of the town in Thailand. The K-pop party Blackpink singer is seen dancing and singing on a street in Chinatown, the capital.
Rockstar made its international debut at the same time as it was released on YouTube in Thailand at 7am. A trailer was out on Wednesday.
The singer continues to pursue her solo career while continuing to work with Blackpink as the second was released by RCA Records.
Tourism Authority of Thailand ( TAT ) governor Thapanee Kiatphaibool said that apart from Yaowarat, which is already well- known among foreign tourists, the TAT will promote other nearby neighbourhoods, such as Sampheng market, Talat Noi, Song Wat Road and Wang Burapha on social media platforms.
She said the TAT will promote monthly celebrations and festivals in the region, such as the Vegetarian Festival and the Chinese New Year.
“]The audio video ] is equivalent to commerce advertising through the entertainment business. It helps improve the country’s photo, increase knowledge and achieve a wider audience”, she said.
She said that the TAT will use this opportunity to create new tourist attractions in order to draw more travellers. She added that local companies are expected to improve the caliber of their goods and services in order to meet the needs of foreign visitors.
Rudklao Intawong Suwankiri, a lieutenant state spokesperson, said tourism will be boosted by Lisa’s most recent music video because of her fan base there.
” After the song movie’s release, Yaowarat has now become a new assess- in site”, Ms Rudklao said, adding that Lisa’s audio video also helps promote Thailand’s soft power, which aligns with government policy.
Tourism Council of Thailand (TCT) leader Chamnan Srisawat said he hoped Lisa’s fresh videos will encourage tourism in Bangkok because her fans are expected to travel to these locations in her footsteps.
Originally, when Lisa promoted any company or used any Thai item, their revenue skyrocketed, he said.
He said that Yaowarat Road, which is already a nicely- known commerce destination, will become more common as a result of Lisa’s new video, although there has been concern over its poor cleanliness.
According to him, regional government must address this issue as well as ensure the safety of visitors.
He claimed that promoting Thai film productions is essential to boosting tourism revenue, as evidenced by Lisa’s music video and the subsequent Krabi-based Jurassic Park franchise filming that also received a lot of media attention.