Will K-pop’s AI experiment pay off?

By Megan LawtonBusiness reporter

Getty Images Members of the K-pop band Seventeen stand in a lineGetty Images

There’s an problem partitioning K-pop fans straight now- artificial intelligence.

Seventeen and other boy band members have recently used the technology to create audio videos and publish songs.

One of the most popular K-pop bands ever, the North Korean team sold around 16 million albums last year, making them one of the most popular. But it’s their most recent song and one, Maestro, that’s got people talking.

The music video features an AI-generated scene, and the record might well include AI-generated lyrics too. At the launch of the album in Seoul, one of the band members, Woozi, told reporters he was “experimenting” with AI when songwriting.

We practiced making music with Artificial because we wanted to advance along with it rather than be critical of it, he said.

This is a scientific advancement that we must leverage rather than just get unhappy with. I used AI in practice and looked for both advantages and drawbacks.

Fans were divided on K-pop conversation forums, with some claiming more laws must be in place before the tech can return to normal.

Ashley Peralta, a devoted lover, and others were more forthcoming about it. ” If AI can help an artist overcome creative stones, therefore that’s OK with me”, says the 26-year-old.

Her concern, however, is that a whole song of AI-generated phrases will make fans turn away from their favorite musicians.

” I love it when song is a reflection of an artist and their feelings”, she says. “K-pop designers are much more respected when they’re arms on with choreographing, song writing and drafting, because you get a part of their thoughts and feelings.

That essential element that connects supporters to artists can be eliminated by AI.

Ashley presents Spill the Soju, a K-pop lover radio, with her best buddy Chelsea Toledo. She is concerned about AI having an impact on that standing, but she admires Seventeen for being a self-producing team, which means they write their personal tracks and arrange them to.

If they were to release an album with lyrics they had n’t personally written, I do n’t know if it would feel like Seventeen any more because fans want music that is authentically theirs.

Ashley Peralta Ashley Peralta (left) and her friend Chelsea ToledoAshley Peralta

For those working in K-Pop generation, it’s no wonder that musicians are embracing new systems.

Chris Nairnis a manufacturer, artist and musician working under the name Azodi. He has written songs for K-pop artists like Kim Woojin and the renowned company SM Entertainment for the past 12 times.

Working with K-pop actors means Chris, who lives in Brighton, has spent a lot of time in South Korea, whose song economy he describes as liberal.

” What I’ve learned by hanging out in Seoul is that Koreans are great on innovation, and they’re really great on’ what’s the next issue? ‘, and asking,’ how can we be one action back?’ It definitely hit me when I was that, “he says.

” But, to me, it’s no wonder that they’re implementing AI in song composing, it’s about keeping up with technologies.”

Chris NairnChris NairnChris Nairn

Is AI the future of K-pop? Chris is n’t so sure. As someone who experiments with AI lyric generators, he does n’t feel the lyrics are strong enough for top artists.

While AI produces some decent quality material, “people who do best had innovated and created something entirely new when they are at the top of the music game.” Artificial works by taking what’s already been uploaded and thus the n’t develop by itself.”

If anything, Chris predicts Intelligence in K-pop may increase the demand for more specific tracks.

Fans are going to be pressed to notice lyrics that are from the writer’s heart and sound different from any songs made using artificial intelligence.

Not just Seventeen K-pop artists are trying out AI. The technology was also used in the most recent music video by the female party Aespa, which includes various AI and individual members. Supernova features scenes where band members ‘ eyes are still as their mouths only move as they are filmed.

Podcaster and super-fan Chelsea says it” triggered” a lot of people.

” K-pop is known for amazing creation and editing, therefore having complete scenes made of AI takes away the appeal,” she adds.

Chelsea is concerned about artists never receiving the appropriate funds. With AI in video it’s harder to recognize if someone’s unique artwork has been stolen, it’s a truly delicate content”.

Getty Images Girl group AespaGetty Images

Arpita Adhya is a song journalist and self-titled K-pop superfan. She thinks the industry’s use of AI demonstrates how underpaid musicians are to produce new articles.

Most recording artists release albums every two years, but K-pop parties release songs every six to eight months because there is so much interest in them.

She also thinks that with the rise of AI sheets, which have become popular on YouTube, AI has become more commonplace in the industry. Fans created the handle songs, which use technology to imitate the voice of another artist.

Arpita would like to see this sort of trend regulated, which eastern designers are also calling for.

Just last month megastars including Billie Eilish and Nicki Minaj wrote an open letter calling for the “predatory” use of AI in the music industry to be stopped.

They demanded that tech companies promise not to create artificial intelligence ( AI ) music-generation tools that “ignore or replace songwriters and artists ‘ human talent or refuse to give us fair compensation for our work.”

Fans feel compelled to control what is and is n’t acceptable because of lack of regulations, according to Arpita.

We struggle to establish boundaries and constantly ask,” What is right and wrong?,” despite there being no clear guidelines for how much artists can and ca n’t use AI. “

She fortunately believes that K-pop designers are aware of the public’s opinions and anticipates some change.

The supporters are the biggest piece, and they have a lot of control over the artists, they say. If Seventeen and Aespa realize they are abusing their followers, they will presumably tackle that because teams are always eager to learn and listen.

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