Will Bhumjaithai party play political kingmaker after Thailand’s May 14 election?

However, it may all be too little, too late, with recent hardships pushing some voters, such as rubber farmer Nattaya Chaiyamat, to choose another party this time.

“Life is quite difficult because our expenses and income are unbalanced. The prices of goods are going up. This time, I’m determined to change my vote, because I want to see my life change,” said the 50-year-old, who has always voted for the Democrat Party.

“From my past experience, we were disappointed with the Democrat Party, so it will be hard for us to support them again no matter what policies they offer. When they were campaigning, everything sounded so good. But in the end, they’ve done nothing. It’s all the same.”

Such sentiment could help tip voters towards Bhumjaithai, with its reputation as the party that delivered on its campaign promises.

If no one party wins by a landslide at the May 14 polls and Bhumjaithai delivers a strong showing, it could reprise its role as political kingmaker, with all other parties looking to woo it to form the next government.