The earth has seen the increase of J- pop and K- pop, but was I- pop be next to get over the world charts?
That’s the goal of Indian woman party W. i. S. H.- an abbreviation of World inka Stage Hai, or” the earth is their phase”.
The protagonist- Ri, Zo, Sim, and Suchi- are said to be India’s first major female team in more than 20 years.
India has a solid history of female artists, with performers such as Lata Mangeshkar, Asha Bhosle and Shreya Ghoshal.
There’s also successful duo the Nooran Sisters, but girl bands have n’t broken through in the same way.
Zo tells BBC Asian Network W. i. S. H. want to shift that and get to the bottom by spreading a good concept of romance and sexual independence.
She describes their debut one, Lazeez ( indicating “delicious” or “tasty” in Urdu), as a song that “celebrates the modern person and encourages home- love”.
” It’s so special for me, for all of us, actually”, she says.
” We like to create each other up not only as artists but as citizens. We are in this voyage together, and I’m so thankful for that”.
Diljit Dosanjh is the most recent case of an American star capturing worldwide attention with shows at Coachella and partnerships with the likes of Sia and Ed Sheeran.
And Zo believes W. i. S. H. may help I- music approach an worldwide audience.
” We are ready to travel across the globe and perform our songs everywhere”.
W. i. S. H. were created by music producer Mikey McCleary under Sony Music Entertainment, and Ri, who was the first member cast, has been overwhelmed by the positive feedback from fans.
” It had n’t even been a day since our song had released, and we already had tonnes of fan pages. And that’s when we realised how much India really wanted this and was waiting for this.
” If young girls see us and then decide to be pop stars, that is amazing. You can do whatever you want. The world is your stage, it’s your oyster,” says Ri.
” You just have to believe in yourself.”
Although they are excited to be India’s first girl band in over two decades, Zo admits there is still a sense of pressure.
” We have to now set the new standard, so there are a lot of expectations for us.
” But at the same time, it’s very exciting because now we can be the trendsetters”, she says.
But W. i. S. H. have also been studying famous Western girl groups like the Spice Girls and Little Mix, and want to follow their lead by embracing each member’s individuality.
” Zo is really calm and sweet, I’m the sassy one, and Suchi is naughty and fiery. Ri is the boss, the leader and the mama bear”, says Sim.
And sisterhood is something that is very important to them too- especially with Sim and Suchi being siblings.
” I’m just happy me and my sister are together for this experience”, says Suchi.
With high aims, the group are already thinking about who they would like to collaborate with.
” We love BTS, we’re four girls, and they are four guys I think we would make an amazing track”, Sim says.
Suchi says that, in this moment, W. i. S. H. are living a dream.
” I’m enjoying everything about life right now because we’ve been working towards W. i. S. H. for two years, so this is just an exciting time for all of us.
” It’s our turn now,” she says.
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5 days ago
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25 November 2023
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