Tria The Label: How 3 friends created a thriving Singapore fashion brand that started in their homes

Additionally, the company has introduced equipment like straps and earrings. The group added a studio space in 2022 to increase engagement with customers who want to test the pieces, and they also added a bigger studio in January. &nbsp,

Their practical strategy covers everything from organization to piece operation. We take care to never “greenwash” our product and make up our name. However, we take a green approach to the company operationally” ,explained Tay.

Our pre-order type cuts down on deadstock and waste, and our seasonless approach means that we do not make just for production’s pleasure to meet a style calendar. We practice a honest use approach, it would be more appropriate.

In order to be let out, their bits are even made with a good seam allowance. Additionally, the company makes Studio Specials, which are one-off, minimal edition items made of scraps and scraps of old clothing. &nbsp,

PRIORITISING FRIENDSHIP OVER FASHION

Tay affectionately refers to the brand as a “passion job that got out of hand.” Lee manages finances and material purchasing, Ng manages customer relationship and marketing, and Tay manages operations and communications for the trio. They also dedicate their weekends and free time to running their business.