The Missing Piece: How a Singapore fashion brand built a following by reimagining the cheongsam

“My designs must reflect all this. Sometimes, this means just one simple thing, like including pockets or making pieces that can be dressed up or down, and worn day or night. But, sometimes, practicality and versatility can be central to the entire design,” she said.

“For instance, we might make the garment convertible, so it can go from a dress to a top with a few clever ‘unfastenings’, or allow you to alter your neckline or skirt length… or we might look at how to make a tailored jumpsuit that allows women to look good, run after children and also go to the bathroom easily.”

APPEALING TO A WIDER GROUP

As a self-taught designer, Fock adopts an intuitive approach when conceptualising her creations, which has served her well. “I come from a family of artists and architects, so I guess that I always had a creative streak and an eye for design. My designs come very much from my own personal experiences, my cultural heritage and feminine sensitivity,” she said.