Imagine if men could experience period pain.
In India, the campaign has brought simulators to shopping centers and colleges allowing men to experience close to 10% of the pain caused by menstrual cramps.
The particular intention is to tenderize taboos surrounding the particular menstrual cycle and open up the conversation.
The strategy has now won the Guinness World Report for donating 100, 000 sanitary products in 24 hours.
Video by Gem O’Reilly