PUBLISHED: 4:00 on October 6, 2023.
According to the Tourism Authority of Thailand’s( TAT ) Chiang Mai business, commerce in the North will pick back up next year with special activities focusing on various business segments expected to draw more than 40 million local customers and create at least 186 billion ringgit.
According to the TAT, Chiang Mai is anticipated to generate 110 billion ringgit in tourism profit next year, putting it on par with the pre-pandemic figure.
The TAT’s senior producer for the North, Pattaraanong Na Chiangmai, stated yesterday at a press conference that Chiange Mai intends to advance” Chiang Mai the Greatest Change” in order to promote sustainable tourism.
More than 34 million domestic visitors are expected to travel to the North this month, an increase of 17 % from 2022, according to TAT.
They are predicted to bring in upwards of 155 billion ringgit in tourism income, an increase of 23 % year over year.
According to Ms. Pattaraanong, the TAT is attempting to promote tourism growth through a number of initiatives centered on the lifestyle theme” Amazing Northern Lifestyle ,” as well as celebrations inspired by northern customs( the Amazing Northern Festival) and travel routes through small towns( The Amazing North Mueang Rong ).
She continued,” In an effort to make tourism more sustainable, the new campaign is guided by a policy based on corporate social responsibility ( CSR ) and the bio-circular-green economy.”
During the press conference, Ms. Pattaraanong and Suladda Sarutilavan, directors of the TAT’s Chiang Mai Office, announced that the area would support sustainable tourism in the coming year by promoting” Chiang Ma the Greatest Modify.”
According to Ms. Suladda, Chiang Mai generated 52.4 billion ringgit in tourism revenue between January and August.
The TAT anticipates that number will accomplish 90 billion baht by the end of this year, or 80 % of the pre-pandemic levels seen in 2019.
She also pointed out that Chiang Mai’s local tourism market has mostly recovered from the pandemic.
When creating the tourism revitalization strategy for the North, the Chiang Mai company will take advantage of Thailand’s soft power based on the so-called” 5F” idea representing foods, festivals, film, clothing, and” suit and company.”
This will go hand in hand with the four main tourism promotion initiatives, including” Amazing Chiang Mai Retreat ,”” Accessing Ching Mai Workation ,” and” Vijitr Viang Ping”( a series of light and sound events ), as well as” Abstinching Mai Road Trip ,” Ms. Suladda added.