PUBLISHED: 6 September 2023 at 4:00 p.m.
At Gaysorn Tower in Bangkok on August 24, Taboola, a world leader in online information proposal systems, celebrated its 10th anniversary with lots of Thai marketing firms and content creators.
Many honors were given to outstanding producers and agencies. The Brand Impact Creation prize went to The Bangkok Post.
With over$ 1.3 billion( 46.1 billion baht ) in annual revenues, Taboola is a company that offers the best recommendation engine in the US$ 60 billion open web market.
Strong understanding and artificial intelligence power the bank’s platform.
It collaborates on a long-term, special basis with the leading digital property owners to provide audience, engagement, and revenue.
The Bangkok Post and Taboola renewed their association next month.
Their partnership, which started in 2021, is strengthened by the five-year agreement.
The Bangkok Post news site has been utilizing Taboola’s material recommendation and monetization tools to increase audience reach and broaden its primary readership base, with a regular subscribership of 6.5 million page views.