PUBLISHED: 7 Does 2024 at 05: 43
NEWSPAPER SECTION: News
According to the Department of Trade Negotiations (DTN), Thailand is pursuing an change of know-how with France to promote soft power in important sectors like clothing and hospitality.
The , change is made possible by conversations held between relevant authorities of the two places.
On April 30th, the fifth and most recent round of the high-level economic dialogue ( HLED ) was taking place in Paris between DTN director-general Chotima Iemsawasdikul and Magali Cesana, the head of France’s Bilateral Affairs and International Business Development Department ( Sabine ).
According to Ms. Chotima, the conference was intended to cement the two countries ‘ participation because France, a big entrepreneur and creator of technologies, has expressed interest in boosting investments in the transport sector, especially in projects involving industrial mobility, alternative energy, and batteries for electric vehicles.
In the area of soft power abuse, Thailand and France will change expertise and knowledge. Specifically, the focus will be on the creation of items such as cosmetics, fragrances, textiles and style, which hold on the use of Thai velvet, as well as health tourism.
Next month, Bénédicte Épinay, CEO of France’s Comité Colbert, paid a kindness contact on Prime Minister Srettha Thavisin at Government House. The visit followed Mr Srettha’s latest trip to France, where he invited business leaders to discuss Thailand’s sweet power potential.
The government will launch its One Family One Soft Power ( Ofos ) project in June, according to Paetongtarn Shinawatra, the leader of the ruling Pheu Thai Party and chairwoman of the National Committee on Soft Power Development and the Pheu Thai Party’s leader. The project aims to create 20 million jobs with a minimum annual salary of 200, 000 baht.
She stated that register for the initiative will begin in early June and that up- and re-skilling training will be available for free to the public.
The programs are expected to possess 266, 400 online members and 30, 210 site participants.
They will handle vocational skills in focused industries, including food, picture and theatre, music, sports, style, festivals, books, video games, tourism and art.
Thailand and France retain close ties in aeronautics, rail transport and intellectual property, according to the DTN chief.
Ms. Chotima claimed that France had supported the establishment of a free trade area (FTA ) between Thailand and the European Union, which would provide significant opportunities for trade and investment.