ATTRACTING NEW CUSTOMERS
For instance, fashion house Pazzion recently expanded its store in Takashimaya Shopping Center to incorporate a shop in the hopes of generating more sales.
Director Tom Ng stated that” we are trying to sell more than just a one-dimensional browsing experience to our customers.”  ,
” We are able to join our customers on a different degree, offering a area for them to relax, unwind and enjoy. And we think it complements the brand’s course nicely.
The ring, which sells children’s bags, shoes and accessories, had to rethink its finances and operating model, including sourcing superior ingredients and maintaining a regular eating experience, he added.  ,
” The learning curve was steep. Along the way, we learned, and I believe we made a lot of errors as well. But I believe it was useful. The shop has strengthened our company consciousness… and added a level of consumer loyalty and brand engagement”.
Thus far, these attempts have paid off, with the company attracting a new statistical of female buyers, he said.  ,
The company’s decision to expand its eating companies has also resulted in a 10 % increase in revenue, which has helped offset rising rental costs, Mr. Ng added.