Apart from pursuing business opportunities under the aegis of the Naza Group, Nadia is a serial entrepreneur under her own steam, which has led to ventures such as Portluxe. The preowned designer online portal was launched nine years ago and has since transitioned into a physical store.
“It all started when I wanted to declutter my designer bags, but there wasn’t a proper avenue back then. There has been a constant growth in this line of business since now people understand the resale value of luxury goods,” says Nadia.
Another successful venture launched two years ago is Pop Neutral, a natural, soothing and hydrating pre- and post-natal body care range.
“The idea started during my first pregnancy. Like all new mums, I feared getting stretch marks. So I searched high and low for products that prevented stretch marks,” explained Nadia.
“I found that most of these brands used minimal amounts of effective ingredients that prevented stretch marks. So that’s when I researched and started blending my own oil. The most effective ingredient is given top priority in our ingredient list. Today, Pop Neutral has many ranges of natural body care products, from oils, scrubs, and body butter, and we will be launching a couple more new products this year.”
Previously only available online and at pop-ups, the brand will be launching its first retail collaboration with baby concept story HappiKiddo soon.
Indeed, Nadia’s slight frame belies the fact that she’s the mother to four children. An advocate of being open about difficult pregnancies, Nadia has been frank and open about her challenges during pregnancy in the media.
This included bad bouts of morning sickness, depression and being room-bound for six months. Nonetheless, she always cites her husband, Hamzah Alang Azman, her doctor and nurses, and her family, as her support system during those challenging times.