American consumers now appear to be giving up on TikTok.
Last month, the full value of goods sold on TikTok in the US amounted to only under US$ 419 million, which was lower than US$ 446 million in March, although still higher than February and the previous three months, according to EchoTik, an analytics and data company focusing on TikTok.
In addition to expanding its product line in the US and other European industry, ByteDance is expanding its product range. Its AI research admin Gauth, for instance, is gaining momentum. It is also paying influencers to encourage its , picture- and- video- posting software Lemon8, which was launched in 2020.
Two weeks ago, ByteDance did a smooth release of TikTok Notes, a photograph- posting software that immediately competes against Instagram, in Canada and Australia.
Despite the foggy perspective, the US is still one of the most significant markets for mix- border merchants, as it remains a social trendsetter, and consumers there are more nicely- off, according to Wang Haizhou, founder of EchoTik.
” When a company becomes common in the US, other areas does follow”, he said.
Hong from the TikTok Seller Alliance stated that he would use other platforms if TikTok’s eventual exit from the US, despite the fact that his current Shopify-powered store” ca n’t compare to the TikTok one in sales.”
Luo, a Uebezz employee, stated that her next move may be determined by the ban’s specifics. She claimed that even if TikTok was forced to be removed from US software stores, American users who already had the application installed on their phones may still be able to contact her.
According to Luo, Uebezz continues to run its regular business in the US, where the majority of its products are being kept in a nearby warehouse until they are sold.
Hong advised buyers to remain calm and continue. ” Just do whatever you can, and see how issues develop before the 270- time deadline”, he said.
This article first appeared on SCMP.  ,